Paid Marketing
for immediate results
Paid Marketing
 |
|---|
 |
 |
 |
Sometimes, good old digital marketing techniques can only do so much.
Brand content becomes impactful when it reaches a wider more relevant spectrum of users. Online advertising tools give that extra boost to publicity.
Why we suggest paid marketing to our clients is purely because the much needed initial boost brings the most relevant core group of followers and customers to your website. And from there on, every other digital marketing effort, be it SEO, SMO, or continued paid ads, become more effective.
Paid Search
Combined with SEO, paid search on search engines like Google and Bing will make sure that your products and services are the first thing users see when they’re searching for something that you have on offer. Paid Search is a preferred option when you wish to see immediate results. For example, you have just launched your website and want to have a good footfall of visitors immediately, you can opt for a paid search campaign.
​
Paid Search involves specific and targeted strategy at all stages – keyword selection, ad copy writing, geographic and demographic targeting and bidding process with continual refinement and optimising process that involves heads and hands of experts.
Display Ads
Think of a hoarding or a big banner on a city high rise announcing the launch of “Uber New Business” in a “Cool City” on an “Important Date”. Now think of a creative banner on a high footfall website announcing the launch of your new online store.
​
That’s Display Advertising for you in a nutshell.
Google’s Display Advertising network reaches a whopping 90% of global netizens. That is huge potential – think TITAN. And the capability to display your ad banner across 2 million websites and 650,000 apps. Think TITAN again.
Why choose Digital Aura
-
We are on top of the ever changing search algorithm updates
-
Advanced targeting tactics, and strategic retargeting for results that are at par or higher than the average paid marketing numbers
-
Our experts constantly analyse and test A/B campaigns and ensure the best RoI for our clients
-
Our remarketing strategies have a proven track record of getting closure on abandoned sales